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Synergy Group is a full-service construction company with special expertise in fast-track construction and design-build services. The company’s client list is a who’s who of leading businesses and organizations across all market sectors. BA B Associates has consulted with the company since 2000. BAB Associates assisted management with a marketing and public relations program to increase sales and visibility for the company and assist with expansion into new market sectors and geographic areas of service.

BAB Associates has directly won work for the firm and regularly assists on prospect presentations and bid application and qualification packages. In 2008, the firm was ranked by Crain’s Detroit Business as one of the Top 10 contractors based in the state of Michigan with revenues of $140 million.

Company executives have been featured in Ann Arbor News, Crain’s Detroit Business, D-Business magazine, Oakland Press, Oakland Business Review, CAM magazine, WXYZ-TV, Michigan Construction News, The Detroit News, Detroit Free Press and numerous other publications.

In 2009, BAB Associates assisted Synergy in updating its web site and introduced on-line newsletters and other communication tools to assist in more effectively and cost-effectively reaching clients and prospects with information on the company.

As a trusted advisor to Synergy, BAB Associates representatives regularly attend business development and industry functions on behalf of the company. BAB Associates serves as the marketing and business development arm of the fastest growing construction company in Southeastern Michigan.