BAB Associates develops strategic public relations plans to achieve specific and measurable goals. We work collaboratively with our clients to document their objectives and devise a strategic plan, including specific tactics, media targets, activities, implementation schedules and budgets.
Crisis can strike at any time. A threat that could cripple your business or destroy your reputation is by definition a crisis. More often than not, how you prepare for or respond to a crisis in communicating with stakeholders and key publics is mission critical. We work with clients in advance to identify vulnerabilities and prepare for potential crisis scenarios, and develop communications strategies and activities to counter any negative impact and position the organization in the most favorable light.
We assist Steering Committees, Building Committees in establishing realistic fundraising programs, goals, timelines and actively pursue funding on a matrix level with grant writing; fundraising events, foundation presentations, direct solicitation, corporate sponsorships, community programs. In addition, we can assist or take a leadership role in millage campaign applications and voter approval campaigns. We assist organizations in developing thoughtful campaigns that reflect the community and organization’s culture. We collaboratively develop solicitation strategies and programs and perform direct calls and follow-up on fundraising targets.
BAB assists clients in maximizing their public visibility by utilizing a number of tools, including news releases, media kits, talking points, Q&A documents, media luncheons and media advisories. We also make use of our experience and extensive network of media contacts.
Our clients’ key messages are effectively communicated through a variety of materials that can be used internally or externally. We use our creative abilities to present your message in almost any form, whether it is client brochures, newsletters, PowerPoint presentations or other materials to further our clients’ marketing efforts.
Expert and efficient are terms clients use to describe the quality and speed of our communication materials. We have alliance team members who are veteran journalists and copywriters.
Services include:
