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Among BAB Associates clients in the early 1990s was a small consulting firm called HRStrategies, Inc. known for its work in the validation testing and other screening methodologies in the world of human resources. The Grosse Pointe based firm had 65 employees and most of them were Ph.Ds in psychology and other areas of human behavior. Like Ghafari, CEO David Jones was a visionary in offering proprietary employee testing methods that met the scrutiny of being “validated” test methods that were non-discriminatory or in violation of U.S. employment laws. The firm also helped large companies with succession planning and other employee matters but was lost in the sea of large consulting firms.

Bruce Babiarz created perhaps his most successful PR case study with HRStrategies and issued two press releases that earned more than six-months of continuous daily and weekly news coverage on a local, national and international basis. That media exposure was credited by the firm’s president as being the driving force in winning millions of dollars of new contracts. The firm went from virtually unknown outside of the industrial psychology field to sought-after experts by the media from ABC-TV network to The Wall Street Journal.

We created a survey of HR executives across 600 organizations assessing the strength of worker skills. Based on the survey results we wrote a news release that made a huge media impact from Detroit to Tokyo and across the globe. From a single local media interview to being on a national media and TV show circuit, the CEO and key staff members became one of the top sources on HR issues in the nation.

The media and marketing strategies resulted in HRStrategies being acquired by Aon consulting. HRStrategies had grown from 65 employees to nearly 400 at the time of the acquisitions in just a few short years.

Babiarz assisted the HRStrategies CEO Dr. David Jones and staff with marketing and PR strategy development and execution, media relations, media training, media kit development, news release and news conferences, special events attended by world leaders and government affairs activity. Babiarz also assisted the firm with its global business strategy and establishment of overseas operations.

BAB Associates accomplishments:

  • Created media, marketing and PR strategy for HRStrategies.
  • Media training
  • Media kits
  • Business Development Assistance
  • Writing of media and marketing materials.