BAB Associates was chosen to handle public relations for the BYC and its many regattas including the Bayview Port Huron to Mackinac Race. Babiarz assisted the club with a strategic communications plan, media training, media events and news conferences that earned over 400 articles and voluminous broadcast coverage for the club and its annual race.
Link to Bayview’s web site: www.byc.com
In 2008, BAB Associates also handled sponsorships for the club raising a record level of sponsorship money in the club’s history in addition to a record level of media and on-line exposure for the 2008 84th sailing of the Bayview Port Huron to Mackinac Race.
“The highlight of the year and what will forever be in my memory was the whole experience of the 2008 Bayview Mackinac Race,” said Commodore Timothy LaRiviere. “This year we had all of the elements working in our favor to guarantee success... especially the efforts of Bruce Babiarz, President and CEO of BAB Associates.”