Strategic Public Relations
BAB Associates develops strategic public relations plans to achieve specific and measurable goals. We work collaboratively with our clients to document their objectives and devise a strategic plan, including specific tactics, media targets, activities, implementation schedules and budgets.
Crisis can strike at any time. A threat that could cripple your business or destroy your reputation is by definition a crisis. More often than not, how you prepare for or respond to a crisis in communicating with stakeholders and key publics is mission critical. We work with clients in advance to identify vulnerabilities and prepare for potential crisis scenarios, and develop communications strategies and activities to counter any negative impact and position the organization in the most favorable light.
Crisis management info (pdf)
We assist Steering Committees, Building Committees in establishing realistic fundraising programs, goals, timelines and actively pursue funding on a matrix level with grant writing; fundraising events, foundation presentations, direct solicitation, corporate sponsorships, community programs. In addition, we can assist or take a leadership role in millage campaign applications and voter approval campaigns. We assist organizations in developing thoughtful campaigns that reflect the community and organization's culture. We collaboratively develop solicitation strategies and programs and perform direct calls and follow-up on fundraising targets.
Spokespeople must be well versed in understanding media needs in addition to presenting themselves and their message appropriately. We counsel our clients to develop and understand key messages and utilize to them, even under potentially intimidating media encounters. BAB professionals are experienced as writers, producers for major media outlets such as The Detroit News, UPI, ABC News. We understand how the media works and how to coach you to get your message across regardless of the medium.
BAB assists clients in maximizing their public visibility by utilizing a number of tools, including news releases, media kits, talking points, Q&A documents, media luncheons and media advisories. We also make use of our experience and extensive network of media contacts.
We maintain an extensive media contact database that can be customized to a client's project needs. The database has contact information for influential media from every corner of the globe. We use a proprietary method of maintaining the database and utilize PR Newswire, Business Wire and other distribution methods as warranted.
Research is a proactive tool used to look forward on key issues of interest to media and trends that our clients can capitalize on in media interviews and guest articles.
Media Coaching and Presentation Development/Training
BAB Associates has drafted speeches and coached key executives on how to work with the media and carry their message forward. As a former journalist with both print and broadcast media – we share unique insights on how and why the media do what they do and ways to capitalize on media for positive exposure.
Expert and efficient are terms clients use to describe the quality and speed of our communication materials. We have alliance team members who are veteran journalists and copywriters.
Special Events Planning and Execution
From groundbreakings, building dedications, seminars to corporate retreats and receptions we have experience on events both grand in scale and sophistication as well as implementing successful events on a shoe-string budget.
Marketing Materials (called "Marketing Collateral Needs" currently)
Our clients' key messages are effectively communicated through a variety of materials that can be used internally or externally. We use our creative abilities to present your message in almost any form, whether it is client brochures, newsletters, PowerPoint presentations or other materials to further our clients' marketing efforts.
Website Design and Social Media
To increase your comanies brand awareness, we offer website design and progamming for large and small companies. We also handle all aspects of Social Media needs from set up to promotion, specific to your goals or target audience.